Silence is the New Luxury

CODE S is an innovative hospitality project that redefines silence as the new standard of luxury. It combines etiquette, rituals, eco-friendly accessories, and digital solutions to create deeper guest experiences and stronger hotel revenues.

Because CODE S integrates elements never before introduced in hospitality:

• Silent etiquette signage with personal guest guidance

• AI-powered digital rituals for spa zones

• Eco-friendly spa accessories (robes, slippers, hoods, swimwear)

• Mobile SPA Capsules for flexible experiences

Together, these solutions turn silence into a business advantage.

No. Hotels don’t need to create or manage a new product line. Instead, CODE S increases the sales of services and products the hotel already offers:

• Spa treatments and skincare lines

• Restaurant bookings and room service

• Membership programs and upgrades

CODE S simply creates a seamless guest journey that multiplies existing revenue streams.

Implementation may include:

• Silent etiquette signage & guest communication tools

• Digital/AI rituals and video instructions

• Staff training on silence culture

• Eco-friendly spa product line

• Optional Mobile SPA Capsules

• Lower operational costs (laundry, electricity, textile replacement)

• Stronger guest retention & loyalty (first-time guests become members)

• Increased sales of existing services (spa, restaurants, bars, shops)

• Marketing value & PR visibility (Instagram, media, unique storytelling)

• Alignment with ESG & sustainability goals (eco-style now #1 in global hospitality).

• Eco-friendly accessories reduce textile waste and energy usage

• Protective solutions lower the need for chemicals in cleaning

• Families experience less stress → calmer environment for staff & guests

• Hotels demonstrate visible commitment to ESG practices

Yes. Each implementation is adapted to the hotel’s brand, target guests, and cultural context. From signage only to full-scale integration, everything can be scaled.

From 2–6 weeks depending on the scope (basic signage vs. full integration with training and product line).

• Focus on silence as the ultimate luxury

• Integration of eco + digital + emotional guest journey

• Revenue amplification of existing services instead of adding complexity

• Clear marketing and storytelling advantage for luxury positioning

CODE S was founded by wellness etiquette expert Mariya Shklyaruk with the mission to bring silence, depth, and refined rituals back into luxury hospitality worldwide.